There are several things I find annoying about daytime TV and they’re
all to do with the commercials. There are too many of them and often they’re just
plonked willy-nilly into the programmes without any thought whatsoever –
sometimes in the middle of a scene.
But my other gripe concerns the sponsors of these programmes whose mini-movies pop up at
the beginning and end of each over-long commercial break. There's a company
called Furniture Village who sponsor a load of recycled TV on channels like
ITV10 and their strapline is 'You're in safe hands'. What the hell has that got
to do with selling furniture? They’re not offering healthcare or insurance.
They sell armchairs. Why shouldn't you be in safe hands when buying a beige
sofa? Unless you're buying it in downtown Kabul.
Why shouldn't you be safe buying a coffee table? |
As for Simply Health with ‘We can be bothered’ well I should hope so. If
you couldn’t be bothered I wouldn’t get my health insurance from you.
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